MARKETING MARGIN AND MARKET CONCENTRATION OF POULTRY FEED RETAILERS IN MAKURDI LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA
Publication Type: Journal Article
Publication Year: 2026
Author(s): Adejo Moses Adejo, Ijeonu Ikechukwu Joshua, Burbwa Philip Aondover and Mando Lorine
Journal Name: (IJAEMD)
ABSTRACT
This study examined the marketing margin and market concentration of poultry feed retailers in Makurdi Local Government Area of Benue State, Nigeria. Primary data was used for the study, with 112 retailers sampled. Data was collected through questionnaire administration. Market margin analysis and the Herfindahl-Hirschman Index were used to analyze the data. Most retailers (43.75%) operated within a margin of 1.11%- 1.50%, with a mean margin of 1.68%. This indicates a low margin, suggesting little difference between the selling and buying prices of poultry feed in the study area. The Herfindahl-Hirschman Index was 172, indicating low market concentration among poultry feed retailers in the study area and high market competition. Government intervention is needed to enhance poultry feed marketing by providing infrastructure to improve storage and transportation, thereby reducing marketing costs and improving supply. Also, improved access to credit for marketers should be implemented to address income disparities, and stricter regulatory oversight by agencies to ensure product quality should be strengthened.
Keywords: Marketing Margin, Market Concentration, Financial Sustainability, Inventory